Case Study: Ticket Alternative achieves higher open and click-through rates with Mailchimp tags

How the teams at Ticket Alternative and Freshtix get higher open rates by delivering the right content to the right people

Ticket Alternative, which also operates the Freshtix platform, needed a way to reach a diverse, overlapping audience of concertgoers and festival fans without wasting marketing reach or paying for broad, ineffective promotion. To solve that challenge they turned to Mailchimp’s all‑in‑one Marketing Platform, using Mailchimp’s tagging feature to organize contacts by interests and behaviors.

Using Mailchimp tags, the teams segment hundreds of thousands of Freshtix newsletter subscribers and send highly targeted messages tied to specific events and preferences. Mailchimp’s tags improved relevance and engagement—Ticket Alternative reports steadily increasing open rates and click‑through rates month over month, demonstrating measurable uplift from the tagging strategy.

Ticket Alternative

Iain Bluett