Case Study: Harvard Shop grows revenue from Instagram ads with Mailchimp

How the student‑run business turned social posts into revenue.

Harvard Shop, the student-run business behind the Harvard Student Agencies retail operation, needed a better way to maintain consistent brand identity and reach a young, niche audience as marketing managers changed each year. The team wanted a solution that could help them promote products to students, recent alumni, and Harvard enthusiasts while keeping their social media efforts aligned.

Using Mailchimp’s Instagram Ads, Harvard Shop targeted specific audiences already active on social media and used the platform to track campaign performance in one place. According to the case study, Mailchimp increased their market reach by the thousands and helped drive measurable results such as impressions, clicks, website traffic, and revenue, while also making reporting easy to understand for incoming and outgoing student managers.

Harvard

Christi Lee

Marketing Manager