Case Study: Smudge Ink boosts engagement with Mailchimp

How the stationery brand cleans out their abandoned carts

Smudge Ink is a Boston-based stationery brand that sells letterpress and offset printed products through more than 900 retailers and its online shop. When owner April May took over the business, she needed a simple way to keep marketing running smoothly with a small team and limited time, while improving customer engagement and recovering lost sales. Mailchimp helped them continue sending newsletters and support their e-commerce efforts.

Using Mailchimp’s personalized product recommendations and abandoned cart features, Smudge Ink added tailored product suggestions to emails and reminded shoppers about items left behind. The company says the approach made product links much clearer and drove more clicks, while Mailchimp’s connected store data reduced manual work and guesswork. Smudge Ink reported stronger overall engagement from these automated emails.

Smudge Ink

April May

Owner