Case Study: Triple Z Threadz drives revenue with date-based automations from Mailchimp

How the quirky clothing, and accessories lines turned anniversaries into revenue

Triple Z Threadz and Limbo Jewelry, a pair of eclectic retail stores in Austin, faced the challenge of staying in frequent contact with their customers while managing their growing business and multiple locations. The owners, Anne and Edson Enriquez, found that time management made this ongoing engagement difficult and were seeking a way to automate the process to save time and maintain their unique brand voices.

Using Mailchimp's date-based automations, the stores implemented a system to automatically send customers friendly reminders and coupons for occasions like birthdays and anniversaries. This Mailchimp solution saved the business owners significant time, kept customers engaged with their quirky brands, and directly generated sales through the automated coupon codes, providing a positive return on investment.

Triple Z Threadz

Edson Enriquez

Co-Founder