Case Study: Brooklyn Slate reaches similar customers and saves time with Mailchimp

How the owners have used the automation to build their audience

Brooklyn Slate is a Brooklyn-based slate products company that grew from handmade gifts into a business serving both B2B and B2C customers. As the company expanded, co-founder Sean Tice faced a common small-team challenge: growth created bottlenecks, and the team needed a faster way to find new customers without spending too much time on manual marketing.

Using Mailchimp’s Facebook Ads integration and automation tools, Brooklyn Slate was able to segment its audience and target similar prospects based on existing customer data. Mailchimp helped the team identify key audience traits—such as customers aged 25 to 44, with a female-skewed audience—so they could run more effective Facebook Ads and save time on advertising strategy. The result was a more efficient customer acquisition process that freed Sean to focus on product development and other business priorities.

Brooklyn Slate

Sean Tice

Brooklyn Slate