Case Study: Third Piece achieves new leads and increased digital engagement with Mailchimp landing pages

How the owner of this knit shop used a combo of features to boost digital engagement

Third Piece, a Boston-based knit boutique and yarn shop, faced the challenge of rebuilding momentum and growing its customer base after difficult business periods and a recent move into a brick-and-mortar space. To boost digital engagement and drive traffic to both its e-commerce and physical store, the owner turned to Mailchimp and its landing page tools to capture and convert visitors online.

Using Mailchimp’s landing pages combined with Facebook Ads managed through Mailchimp, Third Piece drove traffic to a subscriber-focused sign-up page that offered a discount. New subscribers received an automated welcome email with a promo code and CTA to shop, which generated new leads, increased digital engagement and store traffic, and made ad spend and campaign management measurably more efficient for the team.

Third Piece

Kristen Lambert

Founder