Case Study: The Onion boosts email customization and tracking with Mailchimp

How The Onion Turns Funny Headlines into Great Emails

The Onion, a satirical media company, faced challenges with its previous email newsletter system, which was managed through its content management system (CMS). The RSS-based system lacked customization options and provided no easy way to track important metrics like open and click-through rates. Seeking a better solution with more flexibility and analytics, they turned to the vendor Mailchimp.

By implementing Mailchimp, The Onion gained the ability to easily create custom templates and track email performance through open and click-through rates. The solution allowed their product and design teams to efficiently develop targeted marketing emails for different audience segments. Mailchimp provided the tools to support their various newsletters, including daily and weekly editions for The Onion, The A.V. Club, and ClickHole, ultimately helping them to drive traffic more effectively.

The Onion

Jordan David

Digital Manager