Case Study: Cobbler Union increases email engagement with Mailchimp

How the luxury shoe company connects more effectively with its customers

Cobbler Union, a luxury shoe company operating out of Ponce City Market, needed to connect more effectively with its global customer base. As a direct-to-consumer brand, they relied on email marketing as a crucial channel but sought a more proactive strategy to drive growth. They partnered with Mailchimp to enhance their communication efforts.

Using Mailchimp, Cobbler Union implemented a solution of significantly increasing their email frequency to 3-4 times per week. This strategy allowed them to actively communicate product launches, promotions, and events directly to their members. The measurable impact was substantial, with Mailchimp enabling the company to attribute 100% year-over-year growth in their online sales directly to this refined email approach.

Ponce City Market

Daniel Porcelli

Co-Founder and CEO