Case Study: Hickies generates $800,000 in welcome-series revenue with Mailchimp

How the innovative lacing company turned a "hello" into revenue

Hickies, an innovative shoelace alternative company, faced the challenge of scaling its personalized customer communication to a global audience of over 300,000 people across 47 countries. This rapid growth made it impossible to manually onboard new customers effectively while catering to different regional demands and cultures. They turned to Mailchimp for a solution to automate their customer relationship management.

Mailchimp implemented a welcome series automation for Hickies. This system instantly sends a welcome email to new subscribers and follows up with another if the first isn't opened. This solution kept new users engaged, effectively communicated the product's value, and generated significant revenue. Since its launch in 2015, this Mailchimp automation has generated over $800,000 in revenue for Hickies, allowing them to fund further growth without relying on third-party vendors.

Hickies

Mariquel Waingarten

Co-Founder