Case Study: Pinship boosts conversions and average order size with Mailchimp Product Retargeting

How the accessories line is using the feature to boost their conversion rates

Pinship, an enamel‑pin accessories brand founded by Reggie Thomas, was struggling to turn high site traffic into sales as customers faced more than 200 SKUs and frequent new launches. To improve marketing and re‑engagement, Pinship turned to Mailchimp and its Product Retargeting automation to capture the attention of visitors who viewed products but didn’t add them to cart.

Using Mailchimp’s Product Retargeting automation with a custom Product Recommendations content block, Pinship delivered targeted emails that drove customers back to the site. The Mailchimp solution increased return visits and raised the number of products per purchase, encouraged larger orders, and effectively supplemented the brand’s abandoned‑cart emails and Facebook ad campaigns to boost conversions.

Pinship

Reggie Thomas

Owner