Case Study: Lovepop doubles engagement and revenue with Mailchimp A/B & Multivariate Testing

How Testing Helped the Custom Pop‑up Greeting Card Company Double Their Engagement and Revenue

Lovepop, a Boston-based maker of hand-assembled 3-D kirigami greeting cards, set out to disrupt the $7 billion greeting-card market by creating “magical moments” for customers while streamlining marketing resources. To avoid a costly competitor platform that required dedicated engineers, Lovepop used Mailchimp’s A/B Testing and Mailchimp Pro’s Multivariate Testing to experiment with subject lines, send times, and emoji usage in their email campaigns.

Using Mailchimp’s testing tools, Lovepop ran side-by-side campaigns (including Valentine’s Day sends) and identified a winning variant that produced a 1.1% higher open rate, a 0.3% higher click-through rate, and $2,183 in additional sales for that campaign. With Mailchimp, the team says they doubled engagement (opens and clicks) and revenue in 2017 and have driven millions of “magical moments” for customers.

Lovepop

Wombi Rose

co-founder