Case Study: Sweet Auburn BBQ builds community and boosts engagement with Mailchimp's Wix integration and SMS marketing

How Sweet Auburn BBQ Builds Community With Mailchimp's Wix Integration and SMS Marketing

Sweet Auburn BBQ, a restaurant group based in Atlanta, aimed to build a stronger community and attract new and regular customers. They sought a more user-friendly platform to manage their website and marketing after using an overly complicated website builder. They turned to Mailchimp and its integration with Wix to improve their customer outreach and engagement.

Using Mailchimp as their customer data hub, Sweet Auburn BBQ leveraged the Wix integration to segment their audience and run personalized email and SMS campaigns. This solution allowed them to promote events and special offers effectively, leading to events regularly selling out. Mailchimp's tools helped them achieve an SMS campaign with a 25% click-through rate and grow their subscriber base to over 16,000 contacts, ultimately driving significant profits from targeted holiday campaigns.

Sweet Auburn BBQ

Madelyn Turner

Marketing Manager