Case Study: Stretch & Flex achieves rapid online growth and a 30% price increase with Mailchimp

How Stretch & Flex Started and Grew During a Pandemic

Stretch & Flex is a two‑person virtual Pilates studio founded in 2020 by Tim and Michael Sitwell‑Mogridge in Eastbourne, England. When the COVID‑19 pandemic closed gyms and wiped out Michael’s in‑person work, they launched an online studio and set up a Mailchimp account to stay in touch with clients and drive class bookings.

Using Mailchimp’s pop‑up forms, WooCommerce integration and surveys, they gathered customer feedback that showed 54% would continue virtual classes through 2020 and 33% into 2021. Those insights helped Stretch & Flex grow quickly (from 4 to 16 classes per week), raise class prices by 30%, streamline booking, and tag contacts for more relevant marketing — all enabled by Mailchimp.

Stretch & Flex

Tim Sitwell-Mogridge

Founder