Case Study: Steel City Collectibles builds stronger audience connections with Mailchimp

How Steel City Collectibles Became a Leader in Sports Memorabilia

Steel City Collectibles, a Pittsburgh-based sports memorabilia retailer, grew from a pair of competing stores into an industry leader in trading cards, autographs, and memorabilia. As demand surged during and after the pandemic, the team struggled to keep up with order volume while continuing to serve customers across a wide age range and stay connected with fans and event attendees. They turned to Mailchimp for email marketing, audience segmentation, and automation.

With Mailchimp, Steel City Collectibles built targeted segments for event promotions, store-specific updates, and sales campaigns, while using automation to save time and improve productivity. The team also integrated its in-house CRM and order system with the Mailchimp API, used templates like Photo-Forward Product Promo, and relied on Inbox Preview to optimize emails across devices. Mailchimp helped Steel City streamline marketing, better engage its audience, and scale communication efficiently as the business expanded.

Steel City Collectibles

Billy Lesnak

Marketing Director