Case Study: Shapeways achieves 525% click-through rate increase with Mailchimp

How Shapeways Increased Their Click‑Through Rates by 525%

ShapeWays, a New York–based leader in 3D printing, struggled with manual audience discovery and segmentation as their business grew. Because they had used Mailchimp from day one, ShapeWays adopted the Mailchimp + Zapier integration and Mailchimp’s tag and tag-based automation features to automate audience tagging and targeting.

Using Mailchimp’s tag-driven automations (powered by the Mailchimp + Zapier workflow), contacts were automatically tagged and routed into the right personalized email journeys, eliminating hours of manual work. The Mailchimp implementation drove dramatic engagement gains for ShapeWays — a 238% increase in open rates and a 525% increase in click-through rates — while generating more relevant customer responses and insights.

ShapeWays

Louise Lau

Performance Marketing Manager