Case Study: Roadie achieves timely, personalized app communications with Mailchimp's API

How Roadie synced its app with the Mailchimp API to send people the information they need, at exactly the moment they need it

Roadie, a crowdsourced same-day delivery app, needed to coordinate senders, drivers, and recipients by delivering personalized, timely messages as thousands of deliveries happen simultaneously. To organize audience data and trigger the right messages at the right moment, Roadie integrated with Mailchimp’s API.

Using Mailchimp, Roadie syncs app data, applies tags and segments, automates messages, and leverages Mailchimp’s insights to tailor communications for drivers, first-time senders, and recipients. The Mailchimp-enabled solution delivered personalization at scale, drove a more engaged user community, and helped ensure deliveries stay on track.

Roadie

Jamie Gottlieb

Content Marketing Manager