Case Study: Prendas Ciclismo boosts sales and recaptures shoppers with Mailchimp

How Retargeting Ads Help Prendas Ciclismo Bring Back Shoppers and Find New Ones

Prendas Ciclismo, a UK-based cycling apparel company, wanted to make better use of the traffic it was already driving to its website through email campaigns, social media, and magazine ads. Using Mailchimp, the team looked for a simpler way to re-engage visitors who browsed but left without buying, while also keeping customers aware of the brand.

Mailchimp’s Google remarketing ads helped Prendas Ciclismo bring shoppers back to the site and convert new ones, while also supporting a 2-email win-back campaign for lapsed customers. In the first three months, the retargeting ad generated £6,539 ($8,918), brought in 81 first-time buyers, and delivered a 1,006% ROI.

Prendas Ciclismo

Andy Storey

Prendas Ciclismo