Case Study: Reach Records achieves higher sales and fan engagement with Mailchimp automations

How Reach Records Uses Automation to Succeed

Reach Records, the hip‑hop label founded by Lecrae and Ben Washer, needed to move beyond ad‑hoc email blasts and turn social media awareness into consistent sales. To professionalize and measure their efforts, the label adopted Mailchimp’s email automations and reporting tools to learn audience behavior and build repeatable marketing workflows.

Using Mailchimp, Reach implemented automated journeys—welcome emails with a 20% first‑purchase offer, a three‑email abandoned‑cart flow (including a 10% recovery offer), post‑purchase and free‑shipping promos, and 120‑day re‑engagement sequences—so promotions can run without constant manual work. By leveraging Mailchimp’s reports to optimize open and click‑through rates, Reach improved conversions from awareness to purchase and made email one of their most effective sales channels.

Reach Records

Ben Washer

Chief Executive Officer