Case Study: Oui Shave builds customer community and boosts conversions with Mailchimp

How Oui Shave Builds Community and Empowers Customers

Oui Shave, a women's shaving brand, was co-founded by Karen Young to address common shaving problems and the lack of luxury products marketed to women. The challenge was to re-educate customers on shaving and build a community, moving beyond traditional sales-driven marketing to foster genuine connections and change perceptions.

Using Mailchimp, Oui Shave implemented a solution focused on content and feedback. They sent educational newsletters instead of promotions, which performed as well as sales campaigns. By utilizing Mailchimp for segmentation and integrating with Shopify for retargeting, they converted subscribers into customers, achieving a 35% boost in conversions from their email sign-up offer and building vital relationships through surveys.

Oui Shave

Karen Young

Oui Shave