Case Study: Onward Reserve (outdoor clothing retailer) achieves 5× ROI and stronger customer engagement with Mailchimp Postcards

How Onward Reserve stays true to their brand and meets their audience where they are

Onward Reserve, founded by TJ Callaway, is a rapidly growing apparel brand with a focus on authentic outdoor living. As inboxes and digital ads became oversaturated, the team needed a more tangible, on-brand way to reach customers who spend time fishing, hiking, and camping. After seeing success with Mailchimp email and digital campaigns, Onward Reserve added Mailchimp postcards to their mix to better match their brand spirit and meet their audience where they are.

Mailchimp postcards let Onward Reserve use authentic imagery and consistent brand elements to re‑engage customers, reach top shoppers, and follow up after events, creating a physical touchpoint alongside their popular catalog. The result was a measurable business impact: Mailchimp drove a five‑times return on investment for their postcard campaigns, delivering a tangible boost to revenue and customer engagement.

Onward Reserve

Virginia Johnson

Creative Director