Case Study: 1250Ships achieves 3,879% ROI with Mailchimp

How One Small Business Made Retargeting Ads that Earned a 3,879 Percent ROI

1250Ships, a one-person e-commerce business founded by Chris Daley, needed a way to market miniature ship models efficiently on a limited budget while still appearing like a larger, established brand. Using Mailchimp with Shopify, Chris wanted to reach more potential customers, keep shoppers engaged, and reduce the time and money spent on marketing.

Mailchimp helped 1250Ships run Google remarketing ads alongside email campaigns, including a welcome series and re-engagement emails for lapsed customers. By using strong product images and directing traffic to curated site sections like New Releases and Bestsellers, Chris’s remarketing campaign generated more than $8,200 in revenue, attracted 19 first-time buyers, and delivered a 3,879% ROI in its first three months.

1250Ships

Chris Daley

Founder