Case Study: TeesAndTankYou achieves stronger customer engagement and more revenue with Mailchimp

How One Apparel Company Wins Customer Loyalty with Order Notifications

TeesAndTankYou, an Ohio-based apparel company, wanted a better way to keep customers informed after purchase without adding more work for a small team of 10. Before using Mailchimp, their order emails were plain and functional, leaving shoppers with questions about invoices, shipping, delivery, and refunds that staff had to answer manually.

By connecting their store to Mailchimp and enabling customizable order notifications, TeesAndTankYou was able to send branded confirmations, invoices, shipping updates, and personalized product recommendations. Mailchimp helped them save time, reduce support emails, and drive more sales, with order notifications generating a 61.6% open rate, a 28.1% click rate, and an average of $31.95 in extra revenue per notification.

TeesAndTankYou

Bailey Kantner

Digital Media Assistant