Case Study: Olfactif uses automation to market its niche brand with Mailchimp

How Olfactif Uses Automation to Market Their Niche Brand

Olfactif, a Chicago-based niche perfume discovery service, needed a cost-effective way to educate new customers, build awareness, and scale marketing without stretching a bootstrapped team. Using Mailchimp, the company focused on email marketing automation to introduce newcomers to niche perfumery and keep potential buyers engaged as they explored samples, subscriptions, and full bottles.

Mailchimp helped Olfactif automate key customer journeys, including a welcome email with a special offer for new subscribers, follow-up promotions for full bottles after sample purchases, and birthday emails with timed offers. These automations saved the team hours each week and reduced daily manual work, while helping drive repeat engagement and sales from new and existing customers.

Olfactif

Tara Swords

Founder