Case Study: Monday Girl boosts email engagement with Mailchimp

How Monday Girl Boosted Email Engagement With a Personal Touch

Monday Girl, a networking platform for women, needed to build an authentic community and provide personalized career resources to its members. Their challenge was to maintain high engagement with a very small team. They turned to Mailchimp and its Customer Journey Builder automations to help them scale these personal touchpoints efficiently.

By implementing Mailchimp's personalized automations, Monday Girl created tailored journeys for different member segments based on their goals. The solution included automated sequences for onboarding, renewals, and even support for members who had been laid off. This strategy from Mailchimp helped the company achieve a consistent 60% open rate on its public newsletter and an 85% open rate for its member emails, significantly boosting engagement.

Monday Girl

Istiana Bestari

Co-Founder