Case Study: Meowbox personalizes cat-owner marketing with Mailchimp

How Meowbox Personalizes With Tags and the Shopify Integration

Meowbox, a Canada-based subscription box company for cats, needed a better way to keep up with frequent monthly product launches and send more relevant marketing to cat owners. Working with Mailchimp and its Shopify integration, the team wanted to improve segmentation, personalize messaging by purchase history and preferences, and make better decisions about email performance.

Mailchimp helped Meowbox connect Shopify in a simple, intuitive setup and use tags to build targeted segments for automations like welcome and win-back emails. The result was more personalized campaigns, less manual reporting, and a clearer view of email impact across Mailchimp and Shopify; Tanya MacKay said the integration made it easier to identify insights and take action quickly.

Meowbox

Tanya MacKay

Senior Marketing Manager