Case Study: Disruptivos Helps Pedrita Parker Boost Email Conversions with Mailchimp

How Málaga, Spain‑based agency Disruptivos helped Pedrita Parker capitalize on her social media success and refine her digital marketing strategy

Disruptivos, a Málaga-based agency, worked with illustrator and brand Pedrita Parker to help turn her strong social media following into a more reliable marketing channel. The challenge was that her organic reach on Instagram was declining, so the team needed a way to build loyalty and drive more consistent conversions. Using Mailchimp, they focused on email marketing to capture and nurture her audience.

Mailchimp and Disruptivos set up pop-up signup forms, landing pages, and automated email flows such as welcome series and abandoned cart emails, while building a campaign calendar around launches and seasonal promotions. The results were substantial: Pedrita’s email list grew from 850 to 16,500, and the Black Friday campaign drove a 38% increase in conversion, 9% more transactions, and 95% more income. Overall, the email strategy delivered a 175% increase in transactions and a 123% increase in income.

Disruptivos

Javier Moral

Disruptivos