Case Study: Made With Love Brands grows multiple businesses with Mailchimp

How Made With Love Brands Manages Multiple Businesses

Made With Love Brands, led by CEO and creative director Uyo Okebie-Eichelberger, manages several growing businesses including You! Lingerie and Preggo Leggings, with new lines on the horizon. As a small team juggling multiple brands, the company’s challenge was balancing time, marketing, and customer engagement across each business while reaching similar audiences at different life stages. Mailchimp helped support that multibrand approach through email marketing and cross-promotion.

Using Mailchimp alongside social media and website links, Made With Love Brands promoted sister brands to existing customers and included discount postcards in shipments to drive repeat purchases and extend customer lifetime value. This strategy helped the business turn one customer relationship into multiple opportunities across brands, while also supporting growth through major retail partnerships such as Babies “R” Us, Walmart.com, buybuy Baby, and soon Nordstrom.com. Made With Love Brands now ships to customers in 25 countries and counting, showing the reach of the overall strategy Mailchimp supported.

Made With Love Brands

Uyo Okebie-Eichelberger

Made With Love Brands