Case Study: Madden Media helps Destination Door County boost email engagement with Mailchimp

How Madden Media Helped a Destination Drive Traveler Engagement

Madden Media, a full-service destination marketing agency, worked with Mailchimp to help Destination Door County improve traveler engagement. The challenge was moving beyond broad, one-size-fits-all email messaging and creating more personalized communications that reflected seasonal travel intent.

Using Mailchimp’s segmentation, automation, geolocation targeting, Send Time Optimization, and Gravity Forms integration, Madden Media launched seasonal welcome email campaigns tailored to subscriber preferences. The results were strong: seasonal emails delivered a 54.4% open rate versus 36.9% for non-seasonal emails, a 13.9% click-through rate versus 9.9%, and a 20% higher open rate overall, giving the team valuable insights into traveler behavior and seasonal demand.

Madden Media

Whitney Attebury

Director of Email Marketing