Case Study: Kaylin + Kaylin Pickles boosts engagement and grows audiences with Mailchimp

How Kaylin + Kaylin Pickles Increased Engagement by Switching to Mailchimp

Kaylin + Kaylin Pickles, a Los Angeles specialty pickle brand, needed a better email marketing platform as their audience grew and Klaviyo costs climbed. They also lacked the strategic guidance they needed to target customers effectively and keep engagement high across their e-commerce email programs.

Mailchimp provided hands-on onboarding and Customer Success support, along with popup forms, tagging and segmentation, automated welcome and abandoned cart flows, and AI tools. With Mailchimp, Kaylin + Kaylin Pickles launched their first campaign in 1 month, achieved a 10.6% opt-in rate on popup forms, increased open rates to 54.4% from 20.5% on Klaviyo, and saw click rates rise 38% month over month while saving a significant amount on costs.

Kaylin + Kaylin Pickles

Ali Mann

Social Media and Brand Manager