Case Study: Graci Leadership Solutions goes from canceled events to 200 webinars with Mailchimp

How John Graci Got Back To What He Loves

Graci Leadership Solutions, a leadership speaking business run by John Graci, saw its revenue completely disappear when the COVID-19 pandemic forced the cancellation of all in-person events. The business was not familiar with webinars and lacked a cohesive digital marketing strategy. They turned to Mailchimp partner Limelight Marketing Systems for a solution to transition online and reconnect with their audience.

With the help of Limelight, the business successfully moved its offerings online, executing over 200 webinars. Limelight managed the marketing, moderation, and organization of these events, utilizing Mailchimp for email marketing, audience segmentation, and analytics. As a result, Graci Leadership Solutions not only recovered but surpassed its previous revenue targets, transforming its operations for long-term success.

Graci Leadership Solutions

John Graci

Leadership speaker