Case Study: InterCoastal Net Designs boosts vacation rental engagement and revenue with Mailchimp

How InterCoastal Net Designs Brings More People to the Beach

InterCoastal Net Designs (ICND), a Mailchimp pro partner and digital marketing agency, helps vacation rental clients like Surfside Realty stand out in a crowded market and keep guests engaged. Their challenge was differentiating properties near Myrtle Beach, maintaining engagement across a large contact list, and driving repeat bookings and new revenue.

Using Mailchimp email marketing tools such as segmentation, click map reports, and resends to non-openers, ICND created more personalized campaigns and better-targeted promotions for Surfside Realty. With Mailchimp, the client achieved a 27.58% average open rate, a click-through rate 20.18% higher than the real estate industry average, and 66x ROI, while ICND also uses Mailchimp to nurture leads and manage client communications.

InterCoastal Net Designs

Wesley Aulet

Digital Marketing Specialist