Case Study: Her Campus Media achieves 72% subscriber growth with Mailchimp

How Her Campus Media Increased Subscribers by 72%

Her Campus Media, a Boston-based digital media company with chapters on more than 500 campuses, faced the challenge of keeping distinct student subgroups engaged while managing constantly changing member roles and lists. As a longtime Mailchimp user, they needed a way to keep email audiences organized and relevant without manual list maintenance, and they turned to Mailchimp’s email tools and its Drupal integration to automate that work.

Using Mailchimp’s Drupal integration, signup forms, segmentation, and automations, Her Campus Media synced role changes, targeted location- and interest-based campaigns, and onboarded subscribers automatically. The Mailchimp-powered solution saved staffing costs, kept lists accurate, and boosted engagement—Her Campus Team email list grew 72% in 2020, the Campus Trendsetters campaign achieved a 64% open rate and an 11% click rate.

Her Campus Media

Annie Wang

Co-founder, Cheif Product Officer, and Creative Director