Case Study: Henry’s House of Coffee achieves 28% customer retention and increased e-commerce sales with Mailchimp

How Henry’s House of Coffee Makes Customers Feel Like Family with Automation

Henry’s House of Coffee is a family-run roaster that moved its retail business online with WooCommerce and needed a way to follow up with growing e-commerce sales and improve customer retention. Co-owner Hrag Kalebjian turned to Mailchimp’s email automations to replace manual outreach and recreate the personal, family-first experience customers used to get in-store.

Using Mailchimp’s pre-built automations (welcome series, a 14-email product follow-up, and a 2-email re-engagement flow), Henry’s House of Coffee nurtures customers with storytelling, tips, and targeted offers; the product follow-up generated $1,539 over time and the re-engagement series brought in $1,488 in seven months. Mailchimp helped lift retention from the low teens to 28%, encouraged reviews and repeat buys, and proved quick to set up—Hrag says one automation took about four minutes to start sending.

Henry’s House of Coffee

Hrag Kalebjian

Co-owner