Case Study: Good Dye Young achieves 305% increase in monthly e‑commerce revenue with Mailchimp

How Good Dye Young Increased Their Monthly E‑commerce Revenue by 305%

Good Dye Young, a Nashville-based vegan hair dye and hair care brand, needed to make their email marketing more targeted and relevant as the company grew. Using Mailchimp and its WooCommerce integration, the team sought to move beyond generic promotional emails and reduce subscriber fatigue by delivering more personalized, on-brand communications.

Mailchimp helped Good Dye Young implement segmentation, tags, and automated syncing of customer and order data from WooCommerce so they could run targeted cadences, predictive campaigns, and exclusive offers. The results were significant: campaigns averaged a 20% open rate and 2.2% click rate, $557 average revenue per campaign, and a 305% increase in monthly e-commerce revenue from February 2019 to February 2021.

Good Dye Young

Jackie Myers

Marketing Manager