Case Study: Switchyards Downtown Club boosts e-commerce design and campaign efficiency with Mailchimp

How going freelance helped Sarah Hutto hone her e‑commerce design skills—and achieve autonomy in her professional life

The customer, Switchyards Downtown Club, is a coworking space that serves as the professional base for freelance designer Sarah Hutto. Her challenge was to find a way to achieve professional autonomy and grow her freelance e-commerce design business without the overhead of a traditional agency, all while ensuring her client projects adhered to high standards of excellence and integrity.

The vendor, Mailchimp, provided the solution through its marketing platform, which was strongly recommended and integrated into the Shopify sites Hutto designed. Mailchimp’s ease of use and best practices made it difficult to mishandle campaigns, effectively sharing the creative load. This partnership allowed Hutto to successfully launch numerous highly customized online stores for merchants, achieving her goal of a balanced, autonomous, and successful freelance enterprise.

Switchyards Downtown Club

Both Hutto

Designer