Case Study: Frankie & Myrrh boosts abandoned-cart conversions and sales with Mailchimp

How Frankie & Myrrh are using the features to turn friendly reminders into conversions

Frankie & Myrrh, a San Francisco aromatherapy brand known for bold, personable product names, faced the challenge of turning site visitors and abandoned carts into repeat buyers while keeping marketing authentic. They partnered with Mailchimp and used Mailchimp automations and the abandoned cart postcards feature to recreate the personal in‑store experience online and by mail.

Using Mailchimp, the team reactivated product retargeting emails, built a welcome automation with a CTA-driven landing page, and launched an abandoned cart postcard recipe. Mailchimp’s postcards reached 45 customers in the first campaign and delivered a 4.4% conversion rate in one week; within two months at least 3% of a lookalike audience redeemed the postcard promo code, boosting online purchases.

Frankie & Myrrh

Luis Nunez

Creative Marketing Director