Case Study: Fowler’s Chocolates boosts holiday sales with Mailchimp Facebook ads

How Fowler’s Chocolates Uses Facebook Ads to Boost Holiday Sales

Fowler’s Chocolates, the century-old Buffalo candy maker known for its sponge candy, wanted to grow its regional brand into a national e-commerce business while navigating sharp holiday-driven sales swings. To reach new shoppers and keep existing customers engaged during peak buying seasons, the company used Mailchimp’s Facebook ads capabilities alongside its email marketing and Shopify-connected customer list.

Using Mailchimp, Fowler’s Chocolates created Facebook ads targeted to audiences similar to its email contacts and to past customers, then drove traffic to specific product and collection pages instead of the homepage. The campaigns produced strong results: a $150 ad generated $415 in sales for a 176% ROI and brought in 10 first-time buyers, while a second ad achieved a 212% ROI and added 4 more first-time buyers.

Fowler’s Chocolates

Heather Palmer

Fowler’s Chocolates