Case Study: Fountain Pen Revolution achieves repeat customers and a 747% ROI with Mailchimp

How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads

Fountain Pen Revolution is a small, family-owned Texas retailer that sells affordable fountain pens to a niche audience of collectors and handwriting enthusiasts. Growing beyond long-time collectors is a challenge, so the company relies on social media and targeted advertising—using Mailchimp to build and run Facebook ads and to segment its email list—to reach people interested in pens, calligraphy, and handwriting.

Using Mailchimp’s Facebook ad tools to target its engaged contact list, Fountain Pen Revolution promoted combo and BOGO deals and ran audience-building giveaways. The approach paid off: a $25 Mailchimp-created ad generated $211.80 in sales (a 747% ROI) and six new customers from shares; a $40 ad earned a 266% ROI and four first-time buyers, while a related email campaign drove 53 orders and $1,474 in revenue—showing Mailchimp’s targeting helped boost conversions and repeat purchases.

Fountain Pen Revolution

Kevin Thiemann

Fountain Pen Revolution