Case Study: Elk Head grows its customer reach and sales with Mailchimp

How Elk Head Targets Their Best Customers

Elk Head, an upscale men's clothing retailer, faced the challenge of effectively driving traffic to its website and engaging its customer base to build a community. Founder Garrett Hilgendorf had a strong brand aesthetic but was not fully utilizing his customer data. He used Mailchimp and had a Shopify store, but the two platforms were not connected, leaving a significant number of subscriber contacts untapped.

Mailchimp helped by connecting Elk Head's Shopify store to its Mailchimp account, instantly importing over 9,000 previously unseen contacts. This allowed them to leverage e-commerce automations, including setting up a free abandoned cart email sequence. Mailchimp also assisted with implementing a targeted Facebook ad campaign. While the ad did not generate direct online sales for a promoted item, it resulted in the product selling out in the physical store, demonstrating successful audience reach and engagement.

Elk Head

Garrett Hilgendorf

Designer