Case Study: Eggland's Best boosts email engagement and builds loyal advocates with Mailchimp

How Eggland's Best Cracked the Code of Customer Connection

Eggland’s Best, a premium egg and egg-based products brand, wanted to build stronger relationships with consumers in its B2B2C model but was limited by generic, one-size-fits-all email marketing. By switching to Mailchimp, the company looked to better connect with its audience through more personalized, two-way communication and keep its brand top of mind for loyal shoppers.

Using Mailchimp’s segmentation, marketing automation flows, geotargeting, surveys, popup forms, and content optimization tools, Eggland’s Best created tailored journeys for different customer interests and locations. Mailchimp helped the team cut email creation time by 55%, lift click rates by 31%, and drive 6x higher click rates and 3x higher open rates for segmented automation flows versus mass newsletter emails, while also supporting more product reviews, contest entries, and customer interactions.

Eggland's Best

Matt Seubert

Director of Digital Marketing