Case Study: Everly achieves a revenue comeback with Mailchimp

How doing a little research helped the natural beverage company make a revenue comeback

Everly, a natural beverage company selling sugar-free powdered drink mixes, was growing revenue but seeing the core health metrics of its business weaken. Using Mailchimp, the team set out to better understand who their real customers were and what they actually needed.

After reading Amazon reviews and calling loyal customers, Everly learned its true audience was adult women focused on health, not the young male millennials it had originally targeted. With insights gathered through Mailchimp-informed customer research, Everly rebranded, switched to spouted pouches and online sales, and brought formulation and production in-house so it could iterate faster; those changes improved core metrics and brought revenue growth back.

Everly

Kyle McCollom

Co-founder and CEO