Case Study: Dirty Girl Produce boosts sales with Mailchimp Marketing Automation Flows

How Dirty Girl Produce Uses Customer Journey Builder to Meet Shoppers Where They Are

Dirty Girl Produce, an independent farm in Santa Cruz County, California, needed a better way to sell produce as restaurant and farmers market sales became harder to manage, especially when chefs changed contacts or orders went unpaid. When the COVID-19 shutdown disrupted its usual channels, the team turned to Mailchimp and its Barn2Door integration to move sales online and communicate directly with customers through email campaigns and newsletters.

Using Mailchimp Marketing Automation Flows, Dirty Girl Produce built targeted journeys for customers who hadn’t purchased in 60 days, with tailored follow-up emails and discount offers based on past engagement. The result was about a 35% boost in sales in just one week, plus successful campaigns to move end-of-season tomatoes and test new farm box sizes. Mailchimp helped the team automate outreach, reduce manual follow-up, and sell more efficiently.

Dirty Girl Produce

Joe Schirmer

Dirty Girl Produce