Case Study: Digital Impulse achieves higher conversions and lower costs with Mailchimp

How Digital Impulse Maximizes Automation

Digital Impulse, a web design and digital marketing agency based in Watertown, Massachusetts, faced clients who were misreading analytics and underusing marketing automation—often relying on discounts or buying expensive, poorly integrated tools. To help clients convert more efficiently and avoid costly platforms, Digital Impulse adopted Mailchimp’s email automation and integration capabilities as a core part of their solutions.

Using Mailchimp, Digital Impulse implemented goal‑driven, closely monitored automation flows—examples include post‑purchase sequences to cut call‑center volume, review‑request paths that surface negative feedback for human follow‑up, and integrations with Shopify and Unbounce. Mailchimp enabled similar or better performance than $40,000 alternatives at a fraction of the cost, reducing support load, increasing positive reviews, and improving measurable conversion outcomes through targeted automated campaigns.

Digital Impulse

Chapin Bennett

Digital Impulse