Case Study: BoneHaüs boosts email engagement with Mailchimp

How Digital Impulse gets creative with content to help increase open rates and leverages social media tools as part of an overall marketing strategy

BoneHaüs, an illustration studio, worked with their agency Digital Impulse and the vendor Mailchimp to address the core challenge of email list growth. The goal was to move away from purchasing low-quality email lists, which hurt engagement and conversion rates, and instead find a method to acquire a list of genuinely interested and engaged subscribers.

The solution implemented using Mailchimp's automation and segmentation tools was a targeted social media sweepstakes campaign. This approach leveraged Facebook ads to attract a specific demographic, offering a chance to win a prize in exchange for an email address. The campaign was a major success, resulting in highly segmented lists that powered effective automated follow-up emails, including a winner announcement email that achieved a remarkably high open rate of 77%.

BoneHaüs

Andrew Kolidas

The Big Prize