Case Study: Neon Workshops boosts customer targeting and financial management with Mailchimp and QuickBooks

How design studio Neon Workshops markets and manages finances so they can educate and inspire students, artists, and more to create one‑of‑a‑kind pieces

Neon Workshops, a UK-based design studio specializing in neon art creation, education, and sales, needed a better way to market to their highly varied customer segments, which included workshop students, art buyers, and gallery clients. They sought to send targeted communications to avoid unsubscribes and build stronger customer relationships. They turned to Mailchimp for its segmentation tools to address this challenge.

By implementing Mailchimp, the studio was able to precisely segment its audience based on interests and behaviors, such as workshop attendance or product purchases. This allowed them to send highly relevant information, which helped reduce unsubscribe rates and encourage more clicks. Mailchimp's solution enabled Neon Workshops to effectively promote new offerings, like specialized neon-making machines, to the appropriate audiences, thereby improving customer engagement and supporting business growth.

Neon Workshops

Richard Wheater

Founder