Case Study: Captar Alunos Doubles Its Client Roster with Mailchimp

How Captar Alunos doubled its client roster with automations

Captar Alunos, the education marketing branch of Digital Marketing 360 in Belo Horizonte, Brazil, needed to keep growing during the COVID-19 crisis when schools and institutions were under pressure to cut costs and delay marketing spend. Using Mailchimp’s CRM and marketing tools, the agency worked to persuade prospects with a more empathetic message and useful guidance rather than a hard sell.

Mailchimp helped Captar Alunos build a funnel with forms, tag and group segmentation, and automated email sequences that delivered a practical guide, answered common questions, and then introduced its services. The campaign led to 100% growth in client count, 367 new qualified leads, a 60% email open rate, and a 54% CTR, while also revealing strong engagement on top campaigns.

Captar Alunos

Paulo Prudencio

Marketing Manager