Case Study: Blink builds business growth with Mailchimp email automation

How Blink Built Its Business with Email Automation

Blink, a home security company, needed a way to stand out in a crowded online market and keep its messaging relevant as it grew from a successful Kickstarter campaign into a consumer brand. Using Mailchimp’s email automation tools, Blink focused on building and segmenting its email list so it could better understand customer needs, improve onboarding, and nurture prospects with timely, targeted communication.

Mailchimp helped Blink set up automated welcome emails, surveys, and segmented follow-up campaigns based on customer behavior and profile data. By using Mailchimp to trigger emails within 12 hours of signup, collect onboarding insights, and test creative continually, Blink improved the customer experience and fueled sales of more than 400,000 units, while turning email into a core part of its growth strategy.

Blink

David Laubner

Head of Digital Marketing and E-commerce