Case Study: BetterSpaces achieves 6X email list growth and new customers with Mailchimp

How BetterSpaces Landed New Customers Amid a Year of Upheaval

BetterSpaces, a 15-person wellness tech company in New York City, faced the sudden loss of in-person programming when COVID-19 closed client spaces and forced them to pivot to 100% digital engagement. To stay connected with app users and turn virtual events into ongoing community-building, BetterSpaces relied on Mailchimp’s all‑in‑one Marketing Platform to replace physical marketing and scale communications.

Using Mailchimp tools—signup forms and landing pages, segmentation, Customer Journey Builder automations, and the AI-powered Creative Assistant—BetterSpaces grew their audience and automated welcome, reminder, and reengagement flows. The campaign delivered measurable gains: a 6x increase in email lists, 1K+ new contacts, a 10%+ rise in opens, a 5% increase in click‑throughs, and 6+ new clients, with results reported by BetterSpaces after implementing Mailchimp.

BetterSpaces

Janera Soerel

Director of Business Development and Client Management