Case Study: Bee's Wrap boosts engagement and sales with Mailchimp

How Bee’s Wrap Calls Customers to Action

Bee’s Wrap, a Vermont-based reusable food storage company founded by Sarah Kaeck, needed a better way to engage three different audiences—retail customers, wholesale buyers, and sales representatives—while keeping its brand messaging special and aligned with its sustainability mission. Using Mailchimp, the company organized separate lists and looked for a scalable way to grow subscribers and drive more meaningful customer communication.

Mailchimp helped Bee’s Wrap implement pop-up signup forms with a 15% discount and a welcome automation, while also supporting a carefully paced email strategy of no more than two sends per month. The result was strong engagement: Bee’s Wrap reported average open rates at least 10% higher than industry and company-size averages, and Sarah Kaeck said the campaigns “lead directly to sales.”

Bee's Wrap

Sarah Kaeck

Bee’s Wrap