Case Study: Babiators achieves stronger brand loyalty and customer retention with Mailchimp

How Babiators Boosted Brand Loyalty

Babiators, the founders-led children's sunglasses brand, faced the challenge of understanding busy parents’ needs and keeping customers loyal as the company scaled. To strengthen retention and stay true to their core product, Babiators worked with Mailchimp, leveraging Mailchimp’s CRM and customer-retention tools to better engage their audience and inform business decisions.

Using Mailchimp, Babiators gathered customer insights, simplified their product line, and launched a Lost & Found Guarantee that replaces lost or broken shades within a year. The Mailchimp-enabled approach helped boost brand loyalty, create an army of vocal brand advocates, increase profitability, and support Babiators’ growth to more than 1.3 million pairs sold.

Babiators

Molly Fienning

Co-Founder